Ford BlueCruise
Arrive ready
Ford BlueCruise delivers a 'hands-off, eyes-on' driving experience that helps make your trips easier, more enjoyable, and less stressful. The first of its kind in Europe, our most advanced innovation in driver assistance technology is now available on select models including Mustang Mach-E, Kuga, Puma, Puma Gen-E and Ranger.
See for yourself
Flexible driving. Flexible subscription.
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90-day free trial
We think the convenience of driving with BlueCruise speaks for itself. So we’re giving you the opportunity to try it free for 90 days, after which, it‘s only £17.99 per month or £215 per year. Auto-renews onto paid plan unless manually cancelled.
Safety first
For your safety and peace of mind, we’ve rigorously tested our BlueCruise technology over 100,000 miles. Plus, the technology is continuously monitoring of the road and other drivers around you.
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Hands off, eyes on
Turn the music up, enjoy watching the miles go by and arrive at your destination less stressed. BlueCruise unlocks a new world of driving convenience.
Always one step ahead
The world of Advanced Driver Assistance technology is constantly evolving at a rapid pace. So, we’ll update BlueCruise maps automatically over-the-air as the technology and infrastructure progress. Making sure you’re always getting the most up-to-date experience.
BlueCruise edition
With exclusive Ford collection design details, enjoy access to BlueCruise and Connected Navigation as standard with our most advanced Kuga, Puma, and Puma Gen-E models.
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Technology that drives confidence
We’ve rigorously tested this Ford BlueCruise technology, including racking up over 100,000 driving hours and consulting the authorities, for your peace of mind.
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Driver-facing camera
BlueCruise uses the driver-facing camera in the instrument cluster to carefully monitor your gaze and head position, checking that your attention is on the road ahead before the vehicle takes control.
Intelligent Adaptive Cruise Control
Combining Speed Sign Recognition and Adaptive Cruise Control, your speed will be automatically set to the zone detected. For example, if going from a 70 mph road into a 40 mph, your vehicle will gently slow to 40 mph.
Lane Centering
When activated, BlueCruise uses our intelligent Lane Centering technology to maintain steering control between lane markings.
Here to help
Head to our Ford app support and FAQs page for useful tips on getting the most out of your vehicle. You can contact help by phone straight from the Ford app, or use our online chat feature for a quick response.